TIM UKM CENTER FEB UI

Zahra Kemala Nindita Murad, Ph.D
Director 

Dr Zahra K.N. Murad is a senior researcher at UKM Center FEB UI and a lecturer at the Department of Economics, Faculty of Economics and Business, Universitas Indonesia. She received her Bachelor’s Degree in Economics from Universitas Indonesia. As a Fulbright scholar, she obtained her master’s degree in Economics from Georgia State University and received an Australia Awards Scholarship for her Doctorate degree in Econometrics and Business Statistics from Monash University.

Over the past 15 years, she has consulted for several international organisations, civil society organisations, NGOs, and the government. She also served as a Research Fellow and Adjunct Research Associate at the Department of Econometrics and Business Statistics, Monash University, Australia. Her research interests include development economics, microfinance, gender, MSMEs, entrepreneurship and cooperatives.

Nayunda Andhika Sari, Ph.D
Assistant Director

Dr Nayunda Andhika Sari is a senior researcher at UKM Center FEB UI and a lecturer at the Department of Management, Faculty of Economics and Business, University of Indonesia. She obtained her Bachelor’s degree in Management from Universitas Indonesia. As a LPDP scholar, she completed her master’s degree in International Human Resource Management in the University of Edinburgh, UK. She later obtained a doctoral degree from Monash University, Australia with the research topic on women’s leadership.

Nayunda also serves as the Head of Gender and Organization Studies at UKM Center FEB UI. Her area of research includes women’s leadership, agency, identity, and organizational discourses. Current interest includes studying gender and cultural/religious discourses in relation to agency among Indonesia women leaders.

Triana Hadiprawoto, Ph.D
Business Advocacy Manager

Triana Hadiprawoto is a versatile marketing expert with a rich academic background and substantial industry experience. Holding a PhD in Marketing from the University of Leeds, she delved into the complexities of customer interaction in omnichannel retail. Triana’s versatility shines through her roles as a Sales and Marketing leader and as a dedicated lecturer at the University of Indonesia, where she imparts her expertise in International Marketing, Marketing Communication, and Strategic Management. With a Master of Science in International Marketing Management and a Bachelor of Economics in Marketing from the University of Leeds and the University of Indonesia, respectively, Triana brings a well-rounded perspective to her work. Her commitment to knowledge sharing extends to training and workshops in the fields of sales and marketing.
She is currently the Training Manager at the UKM Center, Faculty of Economic and Business, Universitas Indonesia (UKMC FEB UI). Her research interests include retail business, fashion marketing, digital transformation, and consumer behaviour towards popular culture.

Asri Af’idati
Operational Manager

Asri Af’idati is currently serves as the Operations Manager at the UKM Center FEB UI, having previously worked as head of general affairs manager. She received her Bachelor’s Degree in Accounting from Universitas Indonesia. Currently, she effectively manages the operational activities of UKM Center FEB UI starting from supervision and coordination, business support needs, human resource management, secretarial and other business supporting activities.

Dine Irnawati
Payroll & Finance Coordinator

Dine Irnawati currently working at UKM Center FEB UI from 2019. She serves as Payroll & Finance Coordinator at the UKM Center FEB UI, as well as an assistant in managing administration in various economic research activities with the Ministry, BUMN and other private sectors. She is a graduated from STIE Kesatuan Bogor majoring in Financial Management.

Fadhila Maulida
Community Development Coordinator

Fadhila Maulida, M.S.E. is experienced in conducting MSME welfare surveys and organizing training and capacity building for MSME players. She has a master’s degree from the University of Indonesia and a bachelor’s degree from Sebelas Maret University. Previously, she worked at the Coordinating Ministry of Economic Affairs of the Republic of Indonesia and was heavily involved in research looking at regional economies and investment regulations. In addition, she has also worked as a research assistant at INDEF and the Financial Services Authority (OJK).

Nur Riani Purti
MSMEs Partner’s Coordinator

Nur Riani Putri is experienced in monitoring MSMEs as well as facilitating training and mentoring activities for MSMEs. She graduated from Public Administration Faculty, STIAMI Institute. She has been working at UKM Center FEB UI since 2015.

Janaska Nurrachmat

Safira Hairunnisa

Azri Azizah

Maulida Salmi Utie

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